What is holographic effect?

Holographic effects involve surfaces that appear to shift between different images as lighting and viewing angles change. This is achieved through micro-embossed diffraction grating patterns on foil substrates. When used for print projects, the holographic base materials become the background while UV inks are printed on top to create colorful designs. This allows the holographic properties to show through in certain areas, surrounded by full-color graphics.

What are the applications of holographic products?

Holographic UV printing can be used to customize and enhance all kinds of promotional printed items including business cards, postcards, brochures, greeting cards, product packaging, and more. For business cards in particular, holographic effects can make a striking impression and reflect a forward-thinking, technologically savvy brand image. As people tilt and rotate the holographic cards at different angles, various optical effects flash and shift, making the cards more visually dynamic.

How to print holographic products?

So how can holographic UV printing be executed? Here is an overview of the process:

Obtain holographic substrate materials.

Specialty holographic foil card stock and plastic films are commercially available from printing and packaging suppliers. These serve as the foundational materials that will be printed on. They come in sheets or rolls with holographic effects like simple rainbow shimmer or complex multi-image transformations.

Process the artwork.

The original artwork for the holographic print project needs to be specially formatted before printing to accommodate the holographic effects. Using image editing software, some areas of the artwork can be made completely or partially transparent. This allows the background holographic patterns to show through and interact with the other design elements. A special varnish channel layer can also be added to the file.

Send files to UV printer.

The processed print-ready files are sent to a UV flatbed printer's control software. The holographic substrate is loaded onto the printer's flat bed. For small items like business cards, a flat bed is typically preferred for precision alignment.

Print artwork onto substrate.

The UV printer deposits and cures the UV inks onto the holographic substrate according to the digital artwork files. The varnish layer adds an extra glossy dimension to selective areas of the design. Where the artwork background has been removed, the original holographic effect remains unobstructed..

Finish and examine print.

Once printing is complete, the edges of the print can be trimmed as needed. The holographic effect results can then be reviewed. There should be a seamless interaction between the printed graphics and background holographic patterns, with colors and effects shifting realistically as lighting and angles change.

With some graphic design expertise and the right printing equipment, stunning holographic UV prints can be produced to make promotional items truly eye-catching and unique. For companies interested in exploring this technology's possibilities, we offer holographic UV printing services.

Contact us Today to get complet UV printing holographic solution

Rainbow Inkjet is a professional UV printer machine making company with extensive experience in delivering high-quality printer for a wide variety of printing needs. We have several flatbed UV printer models in different sizes that are ideal for printing small batches of holographic business cards, postcards, invitations, and more.

In addition to holographic printing experience, Rainbow Inkjet offers unparalleled technical knowledge when it comes to achieving precision registration on specialty substrates. Our expertise ensures the holographic effects will align perfectly with the printed graphics.

To learn more about our holographic UV printing capabilities or request a quote on a UV flatbed printer, contact the Rainbow Inkjet team today. We are committed to bringing clients' more profitable ideas to life in stunning, eye-catching ways.